Strategies and Approaches

In its awareness raising strategy, DECISIONS FOR LIFE deploys a dual approach to reach out for as many women as possible in 8 large occupational groups in the service sector in the 14 developing countries. 

First, trade unions are to campaign through the channels at their disposal, aiming to reach 10,000 women in face-to-face meetings and training sessions, and through dissemination of offline promotion materials. Trade unions have huge experiences in campaigning.

Second, the Internet is used to target these occupational groups, aiming to reach 1,000,000 women online. The Internet is an efficient medium to reach this target group. The activities include the launch and maintenance of women’s websites in all 14 countries, including attractive web tools and content to generate massive traffic. Among others a decent work check, a family decision tool, a salary check and a best-place-to-work tool will be posted at the websites. Inventories underlying these tools and checks will be undertaken. All tools, checks and other materials will become available on the website, as well as in downloadable form for offline use to target women that do not have access to Internet.

Thousands of 'Young Women' reached through the Decisions for Life campaign

IMPACT:HighMediumLowTOTAL
Africa
Angola 109 70 0 179
Mozambique 296 36 0 332
South Africa 606 1840 2554 5000
Zambia 83 21 0 104
Zimbabwe 16 637 0 653
Americas
Brazil 1199 60 5170 6429
Asia
India 94 1015 3500 4609
Indonesia 254 81 1000 1335
NIS Countries
Azerbaijan 408 360 172 940
Belarus 2314 5380 68000 75694
Kazakhstan 1186 0 640 1826
Ukraine 649 68 550 1267
TOTAL 7214 9568 81586 98368

Facebook

loading...

 


ITUC

UNI

UvA

WageIndicator

Loading...